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We Are Sunshine

When the Student is Ready, the Teacher Will Appear

Thursday, November 20th, 2014

By Grant Miller, Salon Consultant

It was so nice to see many of you at the Smart Tan Nashville show last month. If you didn’t make it, you missed out on a great show and a real opportunity to grow …

Keep Employees Focused this Holiday Season

Tuesday, November 18th, 2014

Employees that know what to strive for will stay focused and perform better, but only if goals are set and managed properly, the Entrepreneur.com article “7 Ways to Pump Up Employee Engagement In Your Office” explains. This time of year, …

Sunshine in the Winter

Tuesday, November 18th, 2014

The full brunt of winter lies ahead, and it’s more than a month before days start getting longer again. Besides the general gloominess that this brings, UVB light for natural vitamin D production is nonexistent or severely limited in most …

A Lil’ Bit Goes a Long Way

Monday, November 17th, 2014

No one could be more proud, enthusiastic or insightful about the new line of Devoted Creations products than the company’s president, Lewis Henry. As this dynamic lotion and skincare brand enters a new year, they do it with an impressive …

Salons Ramping Up Marketing Efforts in 2014: Poll

Friday, November 14th, 2014

Two-thirds of indoor tanning businesses said they spent the same or more on marketing in 2014 compared to 2013, in a recent SmartTan.com poll.

Forty-five percent of salons said they have spent more on marketing in 2014, 21 percent said …

Marketing Spotlight: T-Shirt Tuesday

Thursday, November 13th, 2014

T-shirts are a staple of the modern wardrobe, which explains why many tanning salons have initiated T-shirt Tuesday promotions to amp up their marketing. Typically, these promotions give customers special discounts if they wear the salon’s branded t-shirt into the …

View Cleanliness Through Your Clients’ Eyes

Wednesday, November 12th, 2014

Your salon spends time, money, and effort attracting and keeping good customers, but you could lose them in a second with just one slip up on cleaning duties. And even worse than losing a valued client is the negative word …

Choosing the Right Employee Compensation Model

Tuesday, November 11th, 2014

There are numerous ways to structure commission for salespeople and there’s no right choice for every unique business, the Entrepreneur.com article “Setting Up the Perfect Compensation Plan for Your Sales Team” explains. Remember that you get what you pay for, …

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