One thing that critics of the indoor tanning industry either don’t understand or refused to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

When you’ve reached the holy grail of marketing, you no longer have to continually sell your brand because it speaks for itself, the Entrepreneur.com article “The 3 Characteristsic of Brands That Command Customer Loyalty” explains. Brand loyalty is that holy …

With a year and a half of experience under her belt, Leigh Ann Ragan is already feeling at home in the indoor tanning industry. Although her previous experience in the hair industry gave her some insight regarding beauty, her active …

We’re just over two weeks out from the biggest indoor tanning event of the year, and the excitement is starting to set in here around the Smart Tan office. The 19^th annual Smart Tan conference and tradeshow, Oct. 3-5 …

Norvell, an industry leader in self-tanning, is working with ABC on the new ‘Dancing with the Stars’ Sunless Tanning Collection. Designed to provide flawless, foolproof bronzing at home, the quartet of products will waltz onto the shelves of spas and …

By Bob Negen, retail expert and author

Just look around you — in the grocery store, in the car next to you, even across your own dining room table — and it’s likely you’ll see someone on their mobile phone. …

Healthy, young adults saw improvements in upper and lower body strength from vitamin D supplementation in a recent study.

Research has consistently shows that vitamin D benefits muscles by increasing the size of muscle fibers as well as the rate …

Born and raised in California, Angela Beagle sought out sunshine as a vital part of her childhood. Tagging along with her older sister, she eagerly volunteered to clean up the beach to enjoy a few coveted hours of free paddleboard …