Owner-operated businesses may not have marketing budgets of bigger brands, but that certainly doesn’t mean they can’t compete, the Inc.com article “Why Small Businesses Have a Natural Marketing Advantage” explains.

“You are naturally, unbelievably close to your customers,” Gail Goodman, …

Just less than 50 percent of salons said they plan to purchase new equipment in preparation for the 2015 busy season in a recent SmartTan.com poll.

In an increasingly competitive marketplace, with salon chains featuring the latest UV and sunless …

Since our earliest ancestors began painting on walls, it has been clear that storytelling is one of humankind’s unique gifts. The stories we write, sing, dance, depict and tell connect us. Through shared challenges, triumphs and values, we impart an …

By Jeff Nicklas, Vitamin D Council

In obesity, cells called adipocytes increase. Adipocytes are fat cells and are the main make-up of adipose, or fat, tissue. These cells, along with adipose tissue as a whole, help store energy from food …

At  Smart Tan Nashville this year, it’s all about making a difference. Our practical sessions on sales, professionalism, industry politics and more will make a difference in your salon, and on your bottom line. And we’ll also talk about how …

Contrary to what common sense would indicate, more hours of work doesn’t necessarily equal more productivity, the Entrepreneur.com article “5 Unusual Ways to Start Working Smarter, Not Harder” explains. At some point, the law of diminishing returns kicks in, …

Every 10 percent increase in vitamin D level resulted in a 0.12-mm-Hg decrease in blood pressure and 2 percent reduced risk of hypertension in a recent analysis of data from nearly 150,000 people. These associations were consistent across varying age, …

By Grant Miller, Salon Consultant

The late, great Gary Halbert is widely considered to be the world’s greatest copywriter ever. If you are a certain age, you may recall your parents receiving a “Coat-of-Arms” letter in the mail with an …