For many small businesses, blogging seems like a great idea, but few follow through to create a virtual space that’s beneficial both for their marketing presence and their customers. Because so many businesses fail to invest the time and effort, …

The educational conference at Smart Tan Nashville has always been built to look at the big picture…marketing, sales, operations — what you as owners and operators can do right now to make a big difference in your businesses. That hasn’t …

We’re more than halfway through the year (wow!), and there’s no better time than now to take a look at what’s gone right, what’s gone wrong, and what you can do to improve in the second half of 2014. Start …

Charging down the open road, you’ll find Mary McCarrell on her purple Harley Davidson motorcycle. To Mary, freedom feels like the wind in her hair and the feeling of warm sun, but it also means allowing the road ahead to …

The federal excise tax on indoor tanning has needlessly devastated the predominantly female-owned tanning industry, tax policy expert Ryan Ellis wrote in an op-ed article for the The Washington Times last week, calling it Obamacare’s own “war on women.”

“In …

Owner-operated businesses may not have marketing budgets of bigger brands, but that certainly doesn’t mean they can’t compete, the Inc.com article “Why Small Businesses Have a Natural Marketing Advantage” explains.

“You are naturally, unbelievably close to your customers,” Gail Goodman, …

Just less than 50 percent of salons said they plan to purchase new equipment in preparation for the 2015 busy season in a recent SmartTan.com poll.

In an increasingly competitive marketplace, with salon chains featuring the latest UV and sunless …

Since our earliest ancestors began painting on walls, it has been clear that storytelling is one of humankind’s unique gifts. The stories we write, sing, dance, depict and tell connect us. Through shared challenges, triumphs and values, we impart an …