You likely segment your current customers into groups for marketing and other purposes, but a recent Harvard Business Review blog post explains why also segmenting non-customers will help you innovate.  According to “Implementing Innovation: Segment Your Non-Customers” the key to …

In a recent SmartTan.com poll, nearly 90 percent of salons responded that they have at least three levels of EFT memberships on their menu. The majority, 64 percent said they offer four or more levels of EFT and 23 percent …

The greatest minds in indoor tanning will converge on Nashville this November for Smart Tan Downtown, and there’s no better place to learn about the scientific, political, and legal issues that impact your industry and your business.

Educational sessions at …

Of course your clients want excellent services and products, but chances are they can get similar offerings elsewhere. So, you have to find a way to separate yourself, and one way to do it is on a personal level, according …

A recent animal study indicates that UV light itself, not vitamin D, is responsible for suppression of Multiple Sclerosis, the Vitamin D Council reports. The fact that MS is less common closer to the equator is well established, but has …

Salon owners across the country report word of mouth as their most successful marketing method, but many are doing absolutely nothing to cultivate more of it. When it comes to marketing a business, owners are often so focused on the …

According to a recent SmartTan.com poll, just under 90 percent of indoor tanning businesses now provide some form of sunless tanning.

It’s becoming increasingly clear that sunless tanning is no longer an industry diversification – it’s an integral element of …

There’s much more to your management style than whether you’re introverted or extroverted, the Entrepreneur.com article “Which of These 4 Types of Managers Are You?” explains. Correctly identifying your approach is the first step in becoming a better manager…you can’t …