Thinking about checking out that new Italian restaurant in town but not too sure what to think of it? Chances are, you’ll most likely conduct research before making your final decision. Following a Google search, you stumble upon phenomenal reviews: …

By Scott Nichols

If you’ve been following this column for a while, you’re probably picking up on a theme I’ve been trying to convey. In many of my articles, I’m trying to get you to take control of your decision-making. …

By Grant Miller

The first, most important thing to understand about your marketing is, “Effective marketing is not a one-time event; it’s a well thought out, planned, ongoing system.”

I’d be extremely wealthy if I had a dollar for every …

Direct mail is something that many of us might overlook in today’s digital world, but it still may have a place in your overall marketing plan. With that being said, what worked well 15 years ago probably isn’t going to …

If you find yourself hearing about a new social media platform and then rushing to your computer to set up an account for your small business, you are not alone. Most small business owners feel compelled to stay current and …

The role of red light in tanning businesses is becoming increasingly prominent. Hybrid equipment that combines UV and red light LED technology is now front and center in more salons than ever. Non-UV red light devices also continue to be …

Welcome to the “quarter-million-dollar hallway.”

When a first-time visitor to Sundays Sun Spa takes a salon tour, that’s how staff will often lightheartedly refer to the row of rooms filled with KBL equipment. The quarter-million dollar hallway, headlined by the …

By Jordan Kelly, New Sunshine

We all know that trends come and go, but trends in fashion and beauty can change at a quicker pace than most. It’s always fun to see old trends make a comeback (hello, flare jeans!) …