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Not Your Grandfather’s Vitamin D

Monday, March 25th, 2013

“The levels of vitamin D commonly being used today barely reproduce what our grandparents got from their greater time outdoors. And even that is well below what would have been the vitamin D intake of early humans living in East …

Inspired Ideas:
Laurie Retzlaff, Norvell

Friday, March 22nd, 2013

With 13 years in the tanning industry and 10 as a Norvell Sunless trainer, Laurie Retzlaff is something of a smarty-pants when it comes to sunless. As a sales manager for Stay Tan North, her passion is helping people start …

Don’t Apologize for Raising Prices

Thursday, March 21st, 2013

Forget being the lowest cost provider in your area, just make sure you’re the highest-value provider, Entrepreneur.com contributor Grant Cardone explains in his article “How to Raise Your Prices Without Playing the Blame Game.”

Just because your competitors want to …

Tanning a Natural Process: Derm

Thursday, March 21st, 2013

“The dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent …

Pushing the Limits: JWOWW’s thoughts on her collection with Australian Gold

Wednesday, March 20th, 2013

Two years after her original black bronzer ignited blockbuster sales in salons across the nation, Jenni “JWOWW” Farley still reigns as tanning royalty. Her partnership with Australian Gold introduced the first celebrity-created products in the industry, and with a line …

Evaluating Your Market Strategy

Tuesday, March 19th, 2013

Improve the focus of your market strategy and in turn increase sales with tips from the Inc.com article “How to Evaluate a Market Strategy.” According to Inc. contributor Geoffrey James, there are seven characteristics of market strategies that actually improve …

Devoted Creations Attends Anniversary Gala Benefiting Charity

Tuesday, March 19th, 2013

Devoted Creations attended Body & Sol Tanning Boutique’s 10-year anniversary gala benefiting St Jude Children’s Research Hospital last month at the Marriott in Newport News, Va.

Including ticket sales, silent auction and a 50/50 raffle, Body & Sol was able …

You Can’t Overdose Sunny ‘D’

Monday, March 18th, 2013

Vitamin D supplements — but not sunshine-induced vitamin D — led to unnaturally high vitamin D blood levels in a Utah study claiming that vitamin D blood levels over 100 ng/ml (250 mol/L) increase the risk of atrial fibrillation in …

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