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Upselling and Cross Selling:
Enhance profits and the customer experience

Wednesday, December 5th, 2012

Pursue add-on sales opportunities in a manner that will enhance, not degrade, the customer experience, with the help of advice from the Yahoo! Small Business Advisor Blog article “4 Tips for Sales Upselling and Cross Selling.” It’s important to try …

Fabutan’s McNabb Steps Down

Wednesday, December 5th, 2012

Stepping down from day-to-day management of the tanning franchise he’s led since 1992, Fabutan’s Doug McNabb announced this week that company vice president Mat Rockey has taken over as president of the salon franchise, allowing McNabb to focus on industry …

Bloomberg Tanning Story Cited
No Tanning Industry Sources At All

Tuesday, December 4th, 2012

A Bloomberg News story about indoor tanning published Sunday included all the talking points from the American Academy of Dermatology Association’s anti-UV lobbying docket, but interviewed no sources from within the tanning community.

“I was a consumer journalist in the …

Now and Then:
From beauty fix to dream job

Monday, December 3rd, 2012

For owner Jennie Rebellato, tanning began as preparation for a special event and grew into her dream career.

Like many high school girls, Jennie tried on her homecoming dress and decided that a tan would be the perfect accessory. She …

Huge Powerball Boosts Salon FB ‘Likes’

Sunday, December 2nd, 2012

Several indoor tanning companies took advantage of last week’s $550 million Powerball lottery jackpot by using the jackpot as a way to drive traffic to salon facebook pages.

Florida-based South Beach Tanning Company purchased a Powerball ticket and promised those …

Guide to Facebook Mobile Ads

Friday, November 30th, 2012

Reach more Facebook users on their smartphones by utilizing these paid tactics, as outlined in the Inc.com article “4 Ways to Take Advantage of Facebook Mobile Ads.” As the social network attempts to drive profits, recent changes have made it …

Dermatology In the Dark on D

Friday, November 30th, 2012

While it is beyond dispute that sun exposure to the skin is the natural, intended and most-efficient source of vitamin D production, dermatology’s leaders continue to suggest that nature was wrong by promoting vitamin D supplements to the exclusion of …

Salons Help Prevent Sunburns: Poll

Thursday, November 29th, 2012

More than 9 out of 10 tanning facilities say they have clients who — prior to coming to their salons — could not get a suntan outdoors without sunburning, according to a SmartTan.com poll.

According to the poll, 92 percent …

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