Increase the open rates of your marketing emails by establishing credibility and developing creative and compelling subject lines, with the help of advice from the Entrepreneur.com article “”Email 101: How to Write Better Subject Lines.” Catchy subject lines are one …

By Grant Miller, Salon Consultant

Last month, we explored the ValPak ad, now I will show some examples of do’s and don’ts in action.

If you’re relying on your ad rep to be a marketing wiz and write you an …

A SmartTan.com poll held in early May reveals that more than half of salons consider social media to be their most successful marketing technique.

Fifty-one percent of salons said social media is their most effective marketing method, while just 13 …

Higher vitamin D levels helped those with Crohn’s disease overcome fatigue and limited decreasing muscle strength in a recent randomized, placebo-controlled study from Trinity College in Dublin, Ireland.

Patients that received supplements and had vitamin D serum levels of more …

Susan Carlton has been a long-standing trainer for the New Sunshine family of brands, training salons all over the country about confidence and body language in the sales process. But lately, she’s adopted a new nickname: Webinar Queen! Her charming …

Occasionally giving away free products or services can be a solid business strategy, but make sure you’re getting a return on your investment, the Inc.com article “How to Give Away Freebies—and Not Bankrupt Your Business” explains. Offering freebies for contests, …

Designer Skin recently sponsored a high-end gifting suite in honor of the MTV Movie Awards. The gifting suite was a two-day event in which some of the most popular stars in television and film were invited to attend. The modern …

A recent SmartTan.com poll demonstrates the variability of client demographics within the indoor tanning industry.

In the poll, just under one-third of salons said that males make up 20-35 percent of their client base. Twenty-six percent said 10-19 percent of …