The warmest March on record helped jump-start the tanning season, helping nearly two-thirds of of salons, according to a SmartTan.com poll conducted this month.

According to the poll, 64 percent say the warm late-winter/early-spring weather helped boost tanning sales this …

Lance and Kristina Donnelly of the Tan Republic franchise opened their doors only six years ago. But in a happy whirlwind, their self-run operation has grown into a family of over 50 stores. Read more about how branding helps them …

When it comes to reporting medical news, the news media seems to be blinded by the dermatology and pharmaceutical industry’s sun scare messages, as studies about alleged risks of UV exposure aren’t treated the same way as studies about other …

African American women aren’t getting the vitamin D they need because they aren’t getting enough sunlight, according to an article published this week about a new study in the journal Breast Cancer Research.

“Vitamin D is made through sun exposure. …

In recognition of Natural Breast Cancer Prevention Month, the Vitamin D Foundation is kicking off the 2012 Natural Breast Cancer Prevention Campaign to educate communities about the powerful preventative effects of UV-induced vitamin D and raise money to support additional …

A highly decorated figure in the dermatology community endorsed the International Smart Tan Network’s position on sunlight and moderate UV exposure as “fair and balanced” in his latest book.

Dr. Bernard Ackerman, an award-winning professor of dermatology who is considered …

An Australian study has shown that the amount of vitamin D you need to be replete in the sunshine vitamin may be more than 8 times higher than the 600 IU the Institute of Medicine declared last fall.

A research …

The sunless tanning trend has become a large part of salon business over the past several years. Yet, many salons aren’t utilizing this service, or aren’t using it to its full potential. Read April’s Smart Tan Magazine main feature, “Full-Throttle …