Most small businesses don’t want to utilize much time and money on brand advertising simply to generate awareness. You want to get to the point with compelling ads and offers that lead directly to new customers and more revenue. The …

Caribbean Beach Tanning & Wellness may have just added the SmartSun Therapy SST28 in April, but the results are already exceeding expectations.

By introducing a new $99 SST–only membership and incorporating the device into their all-inclusive EFT program, the salon …

Clearly, tanning is a service industry. But so many salon owners separate customer service and the services that they charge for; in reality, these things are one and the same. The most valuable service you provide for your clients is …

While the slower summer and fall months might feel like much-needed downtime for tanning business owners, they actually offer a prime opportunity to review, evaluate, and address various aspects of the business. This period can be used strategically to ensure …

By Grant Miller

Depending on where your salon is located, summer marks the beginning of the annual slow season. Typically, the first half of the year is the prime time to bring in new members, sell a ton of EFTs, …

By Michael Mercer, Ph.D.,

Employee attitudes are contagious!

In fact, employee attitude research reveals this truth. Research by Ronald Friedman, Ph.D., of University of Rochester, published in “Motivation & Emotion” journal found pairing people in a room with… (a) high-motivated …

For decades, tanning businesses have sold tanning, skincare and suncare products as a companion to their core services. But today, as more salons evolve into wellness destinations, these retail offerings should become a more defined element of your brand.

Skincare …

By Matt Russell, Smart Tan CEO

Last summer, I met with a salon group that has been using SmartSun Therapy medical grade red light beds in their stores for two years. The purpose of the meeting was to discuss what …