Figure out the optimal days and times to reach your target audience with social media updates, email blasts and texts with advice from the article “The Best Time to Send Emails, Tweets and Text Ads” from Mashable.com. One recent finding …

Professional indoor tanning facilities do a better job teaching the correct usage of chemical sunscreen than “sun scare” groups who manufacture and mass-market the product, according to the International Smart Tan Network. Our position is based on the following:

• The

Five out of six North American tanning businesses say that record warm temperatures this spring and summer took a bite out of their bottom line, according to a SmartTan.com poll conducted this week.

According to the poll, 83 percent of …

A recent article from Inc.com, “Biggest Obstacle to Business Growth,” discusses the possibility that your own assumptions and self-limiting parameters may be the primary factor holding you back from business growth.

By shattering these assumptions and challenging the existing perspective …

Nearly one-third of adults in a recent study know that sun exposure without sunscreen increases vitamin D levels, with 42 percent of those adults turning to the sun to get “the sunshine vitamin” according to a new study.

Published in …

Try out these local promotional tactics from the Entrepreneur.com article “Five Low-Cost Local Marketing Ideas.” Contributor Jeff Slutsky encourages businesses that rely on local customers to focus on networking and marketing to nearby organizations as a cost-effective way to boost …

Following a stronger-than-expected first quarter, indoor tanning business performance cooled for many salons as temperatures across North America soared in the second quarter of the year, according to a SmartTan.com poll conducted in July.

According to the poll, 36 percent …

A prominent Las Vegas health columnist this week pointed out that “Sun Scare” is so overdone that vitamin D deficiency is a problem in Las Vegas — where sun shines 320 days a year.

“As so often happens in America, …