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We Are Sunshine

What Can You Say? Clarifying Customer Communications

Tuesday, September 5th, 2023

Thousands of studies now point to potential benefits of vitamin D and UV exposure. It’s important that tanning professionals understand how this research is going to continue to unfold and impact their business.

But as an indoor tanning professional, you …

Know Your Worth: It may be time to consider a strategic pricing overhaul

Friday, September 1st, 2023

Typical economic conditions make it inevitable that businesses of all types will need to gradually increase prices for their products and services over time. Just like milk doesn’t cost what it did 10 years ago at the supermarket, if you’ve …

The Sunless Regimen Your Valued Customers Need

Thursday, August 31st, 2023

By Megan Racine, Devoted Creations/Selfie Glow

As we approach the closing months of the summer, temperatures start to cool down at night and leaves start the beginning stages of changing colors. We start to reorganize our routines when our kids …

Red Light Equipment That Looks the Part

Wednesday, August 30th, 2023

If you’re looking at red light as just another form of diversification on par with other services you add to build an all-inclusive membership, you’ve got it all wrong. Today’s red light has the potential to play a far more …

Setting the Standard
KBL K9S hybridSun and extraSun: The first sunbeds with UVB LEDs

Tuesday, August 29th, 2023

With the K7, KBL built the foundation of the K-Series. Captivating design and innovative technologies lead the way for the newest top model K9S. Born from the pen of Etienne Salomé, a designer known for his work for Bugatti automobiles, …

Highly Recommended: Encourage online reviews to enhance trust in your business

Monday, August 28th, 2023

Thinking about checking out that new Italian restaurant in town but not too sure what to think of it? Chances are, you’ll most likely conduct research before making your final decision. Following a Google search, you stumble upon phenomenal reviews: …

You Control Your Own Future

Monday, August 28th, 2023

By Scott Nichols

If you’ve been following this column for a while, you’re probably picking up on a theme I’ve been trying to convey. In many of my articles, I’m trying to get you to take control of your decision-making. …

Fix All Your Marketing Problems in Three Steps

Saturday, August 26th, 2023

By Grant Miller

The first, most important thing to understand about your marketing is, “Effective marketing is not a one-time event; it’s a well thought out, planned, ongoing system.”

I’d be extremely wealthy if I had a dollar for every …

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