Direct mail is something that many of us might overlook in today’s digital world, but it still may have a place in your overall marketing plan. With that being said, what worked well 15 years ago probably isn’t going to …

If you find yourself hearing about a new social media platform and then rushing to your computer to set up an account for your small business, you are not alone. Most small business owners feel compelled to stay current and …

The role of red light in tanning businesses is becoming increasingly prominent. Hybrid equipment that combines UV and red light LED technology is now front and center in more salons than ever. Non-UV red light devices also continue to be …

Welcome to the “quarter-million-dollar hallway.”

When a first-time visitor to Sundays Sun Spa takes a salon tour, that’s how staff will often lightheartedly refer to the row of rooms filled with KBL equipment. The quarter-million dollar hallway, headlined by the …

By Jordan Kelly, New Sunshine

We all know that trends come and go, but trends in fashion and beauty can change at a quicker pace than most. It’s always fun to see old trends make a comeback (hello, flare jeans!) …

The GrassrootsHealth panel of expert scientists’ recommended range of vitamin D levels for general health is 40-60 ng/ml (100-150 nmol/L). This is based on overwhelming evidence about the association between vitamin D and many diseases including bone diseases (rickets, osteomalacia, …

Putting as much effort as you have time for into your Facebook, Instagram, TikTok and other online profiles is never a bad thing. Creative, fun content enhances the image of your business and makes an impactful impression on your followers. …

Accepted benefits of red light and near-infrared therapy include reducing cellulite, increasing energy levels, combatting inflammation, improving joint health, and more, but most people have traditionally sought the services in tanning businesses for the more well-known effects on the skin.…