We talk an awful lot about branding and how to make your brand noticeable, memorable and relatable for customers. Brand recognition and loyalty are priceless when you’re running a business. And while most of us understand the value of branding …

Moonrise Color Barrier Breaking Vivid Natural Bronzer by Devoted Creations

• Color Barrier Breaking Vivid Natural Bronzer
• Lunar Light Technology
• Perfecting & Blurring + Color Creating Dark Tan Activators

This ultra-vivid natural bronzer allows plant based dark dimension bronzers to provide …

Becoming a great manager is a process that is both tough and delicate. You’re only human, but how you wield your strengths and weaknesses have a profound impact on the team dynamic. It’s true that managing others requires a certain …

More than ever, instant gratification is the way of the world. While the merits of that mindset might be debatable in some contexts, the “I want it and I want it now” mentality is a great thing for tanning business …

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A new study echoes findings of previous research, indicating that taking vitamin D supplements does not provide some of the purported health benefits, but a report on the research from The Times clarifies the resounding point: sunlight, not supplements, is …

Leif Vasstrom, Supra Technologies

Having been around for every rise, fall, twist and turn the U.S. tanning industry has ever seen, Leif Vasstrom knows better than anybody that innovation is a prerequisite for continued success in this industry.

Vasstrom’s Supra …

By Grant Miller

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part of the …