Great Britain’s largest media outlet is reporting that Scotish women are four times as likely to be vitamin D deficient as those who live in the south of England — further evidence that “the sunshine vitamin” comes reliably only from …

Many businesses are using social media as an inexpensive way to reach a large audience, but that does not mean that simply setting up a Facebook account or blogging will instantly increase sales. Basic marketing fundamentals are still the backbone …

The founder of one of North America’s leading vitamin D advocacy groups is putting the message about sunscreen in simple terms: If you wear it, you’re blocking vitamin D production.

“Remember, our ancestors lived naked in the sun for several …

“Most but not all dermatologists maintain, I believe quite wrongly, that a tan is unhealthy. Sadly, Cancer Research UK has accepted this misguided advice uncritically and so has wrongly advised the public on sun exposure over a long period — …

One of the world’s most-respected vitamin D researchers told the media this week that vitamin D derived from sun exposure to the skin works 40 percent more effectively than vitamin D derived from diet or supplements — proving beyond doubt …

EmpowHer is reporting that sunlight could help in preventing the flu and in combating Seasonal Affective Disorder (SAD). According to the article, the flu season mantra of “wash your hands, wash your hands, wash your hands,” sounds reasonable, but regular …

Canada’s sun-deprived northerly latitudes mean 90 per cent of Canadians will be vitamin D deficient in the winter. That’s why it’s not surprising to learn regular sunbed users have the highest vitamin D levels of any group in Canada.

According …

The world’s leading independent vitamin D advocacy group is reporting on its web site that 6,000 IU of vitamin D daily would be required to get 98 percent of the population up to vitamin D levels it now considers “sufficient” …