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We Are Sunshine

Surfing Over the Great Divide

Thursday, December 2nd, 2010

When looking for a local business, 82 percent of consumers say they are most likely to start with an Internet search. Yet 44 percent of small businesses don’t even have a Web site. So where does that leave most small …

Attending Conferences and Expos

Thursday, December 2nd, 2010

Educational conferences and expos are a must, whether they are national or regional. Not only do you get a change to mix and mingle with other salon owners, but you will learn so many little tips here and there through …

Preparing for the 2011 Tanning Season

Thursday, December 2nd, 2010

With the annual Smart Tan Nashville Conference and Trade Show still fresh in our minds, it is time to make decisions for the upcoming season. Do we buy new equipment? What lotions should we carry? Should we bring in new …

Member of the Month: Small Salon, Big Service

Thursday, December 2nd, 2010

Howard Cass is no newcomer to the indoor tanning business.

In fact, Cass first started in the business back in 1978. He opened Le Soleil, the first business of its kind in Coconut Grove, Fla., “as a lark,” he says.…

You Are Sunshine!

Thursday, December 2nd, 2010

Sarah Giesige stood on stage in Downtown Nashville at the kick-off of Smart Tan’s 15th Annual Convention singing the words that, perhaps more than anything, define the way forward for indoor tanning. They certainly define the spirit of Smart Tan’s …

Make Your Reservations: DC Special Reserve

Thursday, December 2nd, 2010

DC Special Reserve is an extreme delayed bronzer that is formulated to allow the skin to develop a beautiful bronzed glow. Multiple advanced skin care technologies – such as Cell LD and BodyFit – will work to repair cell damage …

Performance Brands Discusses Its Playboy Sunless Collection

Thursday, December 2nd, 2010

Everybody is familiar with the Playboy brand. And those within the indoor tanning industry are familiar with Performance Brands. But what does the marriage of two well-known and well-received companies mean to your salon? Read on to learn exactly where …

Force to be Reckoned With: Dynamic Energy Control from I.SO Italia

Thursday, December 2nd, 2010

DEC (or Dynamic Energy Control) is, in layman’s terms, electronic ballasts. Instead of an old-fashioned copper wound transformer to supply power to the lamps, DEC uses a sophisticated computer board CPU to drive the lamps with a high frequency electronic …

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