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The Pitfalls of Too Much Marketing

Monday, March 28th, 2011

So you want to reach your customers. You send out marketing materials, then more, then more. Yet you still don’t receive the response you want. In fact the response is actually decreasing now, which instinctively makes you try harder. Is …

Tell a Story

Monday, March 28th, 2011

By: Chris Cummings

Susan Boyle has sold more than 10 million records in a little over one year. That’s quite the feat for anyone, let alone a single woman in her late 40s with no background in performing. So was …

It’s Time to Do the New ‘Vitamin D Math’

Monday, March 28th, 2011

By: Joseph Levy

It’s something that has been so very obvious to those of us who know that you make more than 100 times as much vitamin D getting a tan than you do drinking a glass of milk.

It’s …

Spray Your Way to Success

Monday, March 28th, 2011

By: Ashley Laabs

After a busy couple of weeks, one of your UV clients rushes to your salon. Her usual bronze glow has faded, but she is in need of some last minute color. With a friend’s wedding less than …

Tradewinds Tanning & Day Spa Member of the Month: So Much More

Monday, March 28th, 2011

By: Will Dias

Located in sunny Aptos, Calif., Tradewinds Tanning & Day Spa was founded in 2003. Steve Hilleary purchased the salon in 2006 when he saw an opportunity to diversify into something new. He decided to buy the salon …

Together We Can “D-Feat” Breast Cancer!

Monday, March 28th, 2011

By Matt Russell

Many people are aware that I started the “D-Feat Breast Cancer” campaign for the Vitamin D Foundation three years ago because it made sense for our industry. With indoor tanning equipment being the most reliable and effective …

Stossel Headlines Smart Tan Nashville Convention

Monday, March 28th, 2011

John Stossel — North America’s most-celebrated consumer exposé journalist whose “Give Us A Break” segments and best-selling books blow the whistle on consumer fraud — will be the keynote speaker at Smart Tan’s 2011 Convention and Trade Show in Downtown …

Tanning 1st Quarter Results: Optimism

Friday, March 25th, 2011

Half of all indoor tanning businesses are reporting better-than-expected results in the first quarter of 2011, according to a SmartTan.com poll conducted this week.

According to the poll, 50 percent are reporting better-than-expected business performance for the fdoingwell325irst three …

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