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We Are Sunshine

PC Marketing-uwe’s: iSun

Tuesday, October 5th, 2010

The experienced and savvy designers at uwe set out to create a tanning bed with a perfectly-balanced output of UVA and UVB light. They succeeded and the result is the iSun. The mixture of UV output of the high-pressure and …

Pump Up the Halloween Sale

Tuesday, October 5th, 2010

By now your sales floor should be set to Halloween – it’s the second biggest retail holiday! Just in case there’s still room on your events and promotions calendar, here are 13 spooky ideas to help you get started:

_1. …

Behind the Counter

Tuesday, October 5th, 2010

For those of you who have seen the classic movie “Glenngary Glen Ross” you will know what it means to use your ABCs on a consistent basis. This acronym refers to Always Be Closing!__An important part of the puzzle when …

Interviewing Success

Tuesday, October 5th, 2010

First, develop a one- or two-paragraph description of what your salon sales associate requires (i.e., 2-3 years of some retail sales/service experience, “natural” interpersonal abilities, capable of initiative, capable of working independently, flexible work hours availability, etc.). These are important …

Member of the Month: Extreme Tan, Westerly RI

Tuesday, October 5th, 2010

Jason Konturas learned as a young man what it was like to run a small business, and he knew one day he’d have one of his own.

Konturas, who owns Extreme Tan, a six-bed salon in Westerly, R.I., spent his …

15 REASONS TO HEAD “DOWNTOWN”

Tuesday, October 5th, 2010

Smart Tan’s trade show is North America’s only convention with every major tanning supplier in attendance and the only show with tanning rooms set up right on the trade show floor. Smart Tan’s educational conference is the industry’s largest, and …

‘D’ Does More For Breast Cancer Than ‘Pink’

Tuesday, October 5th, 2010

ddoesmorethanpink

A leading internet health education web site has urged the legions of pink-bracelet-clad advocates breast cancer awareness to consider the fact that “the Sunshine Vitamin” could do more for breast cancer prevention than wearing pink ever will.

“One in eight …

The Recession Still Squeezing Small Businesses

Monday, October 4th, 2010

It’s no secret that small businesses have taken a massive hit due to the recession, and the indoor tanning industry has been hit especially hard. Not only are salon owners dealing with a poor economy, but the new excise tax …

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