By Michael Vidan

“You are too expensive.”

The normal first reaction to this statement is to get defensive, isn’t it? The next thought is to start to think of ways to reduce your price just to get the business, right?…

By Scott Nichols

It’s all in the follow-through! If you were to Google the definition of follow-through, it will come up saying “the continuing of an action or task to its conclusion.” In management, I have found the number one …

Building on its strong reputation as a wellness-focused business, Carolina Tan & Wellness has taken its commitment to holistic well-being to the next level with the introduction of SmartSun Therapy. The advanced, medical-grade red light therapy equipment has enabled the …

No matter how you look at it, once you’ve learned sales skills, you’ve sharpened a tool that will help you throughout your life. Sales performance in any job leads to individual success in the form of promotions, raises, and future …

Is it time to take your memberships to the next level?

While plenty of tanning businesses are still thriving by focusing on driving the majority of their members to all-access memberships that showcase exceptional value, others are now starting to …

by Bailey Johnson, Devoted Creations

If you are an avid sunless tanner and social media user, like myself, then you are probably aware of the countless ads and promotions for at-home tanning products that are pushed across many different social …

Many experts believe that the deficiency of sun exposure as a result of modern indoor lifestyles is widespread enough to be considered a health epidemic. They call it “mal-illumination.” Put simply by Dr. John Ott, who coined the term in …

Producing the most effective red and near-infrared light therapy system requires careful engineering that balances the amount of energy emitted from each diode, the total amount of energy emitted from the device, and the distance between the light source and …