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Managing with Intention

Thursday, September 11th, 2025

Becoming a manager is certainly something to be proud of — you have risen through the ranks of employees to an important position. However, with achievement comes challenge, and managing a team certainly has many challenges.

The key to excelling …

Red Light Education: Owners, Staff and Consumers

Wednesday, September 10th, 2025

Owner Education: If you think education is expensive, try ignorance.

Hey, no one said this would be easy. But, when you consider that red light therapy could become a keystone service in your business, attracting non-tanners of all ages, and …

Keys to Executing Profitable Promotions

Tuesday, September 9th, 2025

Promotional discounts or incentives can be great assets to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, …

Smart Leadership: Educational resources and protocol for advanced manager training

Monday, September 8th, 2025

As a business owner, you may often feel like you have to do it all. And, for a while, maybe you did. But just because you can doesn’t mean you should. The more capable, knowledgeable people you have around you, …

What Can You Say? Clarifying Customer Communications

Friday, September 5th, 2025

Thousands of studies now point to potential benefits of vitamin D and UV exposure. It’s important that tanning professionals understand how this research is going to continue to unfold and impact their business.

But as an indoor tanning professional, you …

Highly Recommended: Encourage online reviews to enhance trust in your business

Thursday, September 4th, 2025

Thinking about checking out that new Italian restaurant in town but not too sure what to think of it? Chances are, you’ll most likely conduct research before making your final decision. Following a Google search, you stumble upon phenomenal reviews: …

You Control Your Own Future

Wednesday, September 3rd, 2025

By Scott Nichols

If you’ve been following this column for a while, you’re probably picking up on a theme I’ve been trying to convey. In many of my articles, I’m trying to get you to take control of your decision-making. …

Master Your Craft

Tuesday, September 2nd, 2025

The Smart Tan Master Certification track is complete with every major training Smart Tan offers, making it the most complete training track you and your employees will ever take.

Salon operators around North America have found that one of the …

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