At first glance, EyeSwirls are a unique-looking product – two, blue-colored gel packs arranged in a “yin-yang” pattern. What’s more interesting than how they look is what these scientifically advanced skincare products do for a salon’s customers and tanners and …

Everyday Shorts’ distributorship includes the fun and funky Hippie line. With trippy product names like Lava Lamp, Free Love and Flower Fox, and colorfully psychedelic bottles, the line will not ever go unnoticed by your customers……FULL STORY…

One of the things that I feel strongly about as a tanning salon owner is getting involved and supporting the local community. Getting out and meeting people one-on-one gives them an opportunity to find out who we are. Once they …

As the JCTA Executive Director, I was invited by Chris Shaffer of New Sunshine LLC to speak at the European Sunlight Association’s Media Day and Board Meeting in Cologne, Germany in February. I was asked to inform ESA how the …

Every retailer has “Looky Lous” – but are they really just looking or are they afraid of buying for some reason? You must identify your prospect’s defense mechanism for not buying. Then explain to them it’s normal…….FULL STORY…

Wendy and Al Gladding of Beamers Tanning & More are on a mission, a mission to bring a ray of sunshine to their corner of the world, and it seems to be working. Despite Michigan’s tough economy and the fact …

I’m driving through town on a Friday night and I decide it‘s a good night for a movie, so I start looking for a video store. On this corner, I see a Blockbuster, there’s a Hollywood Video two blocks down, …

One of the greatest wastes in American business today is meetings. One of the greatest wastes in the retail industry today is the practice of not holding meetings.

Sounds oxymoronic? Not really. Many industries with more seniority and time on …