We Are Sunshine

The PC Marketing Solution

Thursday, April 24th, 2008

PC Marketing markets itself as a “tanning solution” and the name fits the bill nicely. The respected and decades-old company carries uwe and Montego Bay equipment, as well as lotions and lamps from a large list of manufacturers. PC Marketing …

Finding That New Customer Again

Thursday, April 24th, 2008

As a salon owner how much money do you spend trying to get new customers into the salon? And what does that break down to per new customer?
If you spend $400 on direct mail advertising and get 20 new …

Alberta Cancer Care Investigates UV Light

Thursday, April 24th, 2008

I got a call on the JCTA (Joint Canadian Tanning Association) phone line in March from a private consultant working for Alberta Cancer Care. She was investigating UV exposure in every form – from indoor tanning, outdoor, medical, etc. I …

The Cost of One Lost Customer

Thursday, April 24th, 2008

Georganne has been cruising furniture stores lately looking for a new couch, love seat and over-stuffed chair for her family room. It’s time.
Two teenagers and their scores of friends have made this replacement necessary. The problem is that Georganne …

Your Lease on Life? By Joseph Levy

Thursday, April 24th, 2008

It is one of your largest business expenses, and yet is it one that many small business owners know surprisingly little about. It has nothing to do with tanning, lotions, sales or service, and yet it has everything to do …

Member of the Month: Hot Spot Tanning Company ; Oldsmar FL

Thursday, April 24th, 2008

Ironic as it is, this phrase praising distinctiveness has become somewhat of a cliché. Although the owners of the two Hot Spot Tanning Company salons in Florida have modeled much of their business plan around being different, their salons are …

Total Salon Makeover

Thursday, April 24th, 2008

Revolutionary Project is the Cornerstone of Smart Tan’s 2008 Nashville Conference

What if you could take an aging tanning salon – one that turned a nice profit in indoor tanning’s heyday in the past decade, but which had lost its …

Glam Up: I.SO Italia’s Matrix L18 ER

Thursday, April 24th, 2008

In a nutshell, the Matrix L18 ER is a small footprint, high-pressure bed that makes high-pressure fit into the space of a low-pressure unit. But there’s more.
The Matrix L18 ER (also knows as the Glammy) is an exceptional tanning …