The conversation about customer rewards or loyalty programs in indoor tanning business is very much different than in most every other industry. Most retail business use loyalty programs – punch cards, point systems, etc. – solely as a means to …

By Ashley Laabs

Salon owners are always focused on keeping their clients happy and making the most out of their buying potential, but one of the biggest favors you can do for yourself as slow season creeps along is to …

By Grant Miller

These four “secrets” may seem obvious at first, but you’ll want to look closely at your business and see how you can improve each one to maximize your salon revenues.

#1 – The Extreme Power Of EFT …

By Jackie Gruber, Caribbean Beach Tanning

In the summer months we create a BINGO card for the staff, but we call it TANGO. We have 25 spots on the card that are a mix of things to sell, such as …

Skin care is trending, and that’s good news for tanning business.

Today’s tanning and skin care product offerings from industry suppliers are far more complex, multidimensional, diversified, and often more expensive. More is better for salons who can make more …

By now you know that Google Ads is a major tool for business success in our digital age. Google Ads allows your business to be found by people looking for your services and is a strong platform for converting those …

By Scott Nichols

Employees are your most important assets in the salon you run. Let me clarify: The most important person is the employee who is helping your customers, plain and simple, and there shouldn’t be any argument to that.…

By Grant Miller

If you are a salon owner, you need to accept the fact that most staff will never be as motivated and good at selling as you probably are. It’s really not their fault. Most staff members are …