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We Are Sunshine

Using Trends in Beauty to Market Sunless

Monday, August 15th, 2022

By Jordan Kelly, New Sunshine

We all know that trends come and go, but trends in fashion and beauty can change at a quicker pace than most. It’s always fun to see old trends make a comeback (hello, flare jeans!) …

Humans Need Sunshine, Not Supplements: Experts

Thursday, August 11th, 2022

A new study echoes findings of previous research, indicating that taking vitamin D supplements does not provide some of the purported health benefits, but a report on the research from The Times clarifies the resounding point: sunlight, not supplements, is …

Paying for Insurance Sucks

Wednesday, August 10th, 2022

Nobody likes to pay for insurance. We don’t even like to talk about it. But no responsible homeowner, auto owner, or business owner would ever operate without it. As much as we hate paying our insurance premiums, we know what …

Company Culture: The Foundation of Branding

Tuesday, August 9th, 2022

We talk an awful lot about branding and how to make your brand noticeable, memorable and relatable for customers. Brand recognition and loyalty are priceless when you’re running a business. And while most of us understand the value of branding …

Look How Far We’ve Come: The past, present, and future of tanning technology

Monday, August 8th, 2022

As the tanning industry gets older, it’s also getting younger. More than 40 years since the first salons opened in the U.S., the next generation of tanning business owners is establishing a larger presence. The children of successful operators are …

Five Pillars of Emotional Intelligence: The secret of top-performing managers

Friday, August 5th, 2022

Becoming a great manager is a process that is both tough and delicate. You’re only human, but how you wield your strengths and weaknesses have a profound impact on the team dynamic. It’s true that managing others requires a certain …

The Easiest Client to Sell To

Thursday, August 4th, 2022

By Grant Miller

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part of the …

Failure Was Never an Option

Wednesday, August 3rd, 2022

Shortly after his move to KBL, Hans-Jürgen Kreitz stated in a 2018 Megasun (KBL) publication that his personal motto is “Failure is not an option.” Since then, Kreitz has proven to truly live by the adage over and over again, …

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