Clearly, tanning is a service industry. But so many salon owners separate customer service and the services that they charge for; in reality, these things are one and the same. The most valuable service you provide for your clients is …
As the indoor tanning community continues to evolve and grow professionally, the market’s most successful operations continue to focus on key competencies. Joe Levy, Executive Director for the American Suntanning Association, is the lead developer of International Smart Tan Network’s …
Depending on where your salon is located, summer marks the beginning of the annual slow season. Typically, the first half of the year is the prime time to bring in new members, sell a ton of EFTs, …
In fact, employee attitude research reveals this truth. Research by Ronald Friedman, Ph.D., of University of Rochester, published in “Motivation & Emotion” journal found pairing people in a room with… (a) high-motivated …
It’s true that “it’s never too late.” Let me go on record and be one of many that will tell you that if you aren’t selling memberships in your salon, do not wait another minute to make …
There’s always lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth.
Clients expect retail products from a professional service provider. Imagine having your hair styled in a salon that didn’t sell shampoo or hairspray. Ever had a stylist send you to another store’s beauty aisle with a list …
