By Scott Nichols

In today’s world, most of us watch video clips online. If you’re like my son, you watch sports clips of athletes making the last-minute shot, touchdown or goal. What’s not shown is the other 99% of the …

By Brandon Cardinal, Sunless, Inc.

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what …

Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.

A study in the Journal of Consumer Research found that offering a discount …

By Marc Sorenson, Sunlight Institute

Mood (a good mood) is critical to optimal living, and those who work in natural light experience improvement. In addition, a good mood leads to better performance, behavior and psychological health.

Furthermore, very few things …

By John Toston, Tan-Link

Did you know that about 98 percent of the messages that are sent via SMS are opened within 5 minutes? This means that…

• You’ll be bypassing the email unread/spam filter.
• Almost a guaranteed open rate.
• And,

By Ivy Potter, Bronze Sol

It is a fact that hydrated, well-moisturized skin tans better and holds a sunless glow longer. It is also true that skin comes in different types and the need for each skin type can change …

By Michael Vidan

“You are too expensive.”

The normal first reaction to this statement is to get defensive, isn’t it? The next thought is to start to think of ways to reduce your price just to get the business, right?…

Memory becomes a worry as humans age, and that worry has spawned a plethora of new anti-forgetfulness products. Based on recent research, we elucidate the manner in which sunlight stimulation of skin may influence important chemical reactions. These reactions improve …