We Are Sunshine

Palm Beach Tan® Expands with Celsius Tannery Acquisition

Monday, April 4th, 2022

Nation’s Largest Indoor Tanning Provider Converts 2 Locations in Missouri and Its First Location in Kansas

DALLAS, Texas — April 4, 2022 — Palm Beach Tan, the nation’s largest indoor tanning provider, today announced that it has acquired three Celsius Tannery locations – two in Missouri and its first in Kansas.

Palm Beach Tan operates more than 550 franchised and company-owned locations in 33 states and has nearly doubled its footprint in the last seven years through acquisitions, new construction and franchise growth. The new Palm Beach Tan salons will be owned and operated by veteran franchise operator Blake Costello. Costello currently operates 14 Palm Beach Tan locations in Texas.

“We’re thrilled to not only grow our Palm Beach Tan family in Missouri, but also expand our footprint to the state of Kansas,” said Diane Lucas, CEO of Palm Beach Tan, Inc. “This growth includes excellent locations that give us access to new and current customers, and we couldn’t be more excited to provide them with our signature Palm Beach Tan service.”

The new Palm Beach Tan locations are:

● Kansas City, MO – 6060 NW 63rd Terrace

● Lee’s Summit, MO – 602 N 291 Hwy.

● Westwood, KS – 4736 Rainbow Blvd.

All sessions, packages and memberships previously purchased at Celsius Tannery will be honored by Palm Beach Tan. All memberships will be rolled into the company’s signature Premier Rewards® program offering free upgrades, spray tans, lotion discounts and more to loyal Palm Beach Tan members.

For the last three decades, Palm Beach Tan has revolutionized the industry through its commitment to tanning education, innovative products and services, as well as a commitment to superior customer service. For more information regarding Palm Beach Tan, including a list of all salon locations, please visit

ABOUT PALM BEACH TAN: Founded in 1990, Palm Beach Tan, Inc. is the leader in the indoor tanning industry, operating more than 550 locations, both corporate and franchise-owned under the brands Palm Beach Tan and Planet Tan. The company has revolutionized the industry through innovative technology, a continued commitment to the education of its team members and a strict focus on tanning in moderation. Palm Beach Tan offers convenience and a full range of services: multiple levels of tanning beds, sunless tanning and skin care, as well as premium skin care products. For more information about Palm Beach Tan, Inc., please visit