At Lectric Beach Wellness & Sun Club, owner Dion Borkowicz has aligned his business with his personal values, blending tanning, red light therapy, and wellness services in a way that reflects his longtime dedication to health and fitness.

“I’m into health and wellness. I work out and do my yoga. I am personally into ‘biohacking.’ I enjoy learning about it and integrating practices into my daily life. I talk to clients about it. What can you do to feel good? What can you do holistically, naturally, that doesn’t include pharmaceuticals? It’s things like UV, red light, yoga, cryotherapy, float tanks, and supplements,” Borkowicz says. “And, from a business perspective, we’re taking the pressure off tanning. We have less clients, but they’re much more satisfied with a variety of services and getting more into wellness.”

The SmartSun Therapy SST28 has become an indispensable element of Borkowicz’s business as well as his personal biohacking routine. With four total SST28s across the three Wisconsin Lectric Beach locations, medical-grade red light therapy has become the centerpiece of their wellness offerings. Borkowicz is a strong advocate for the SST28, not just to his customers but to fellow salon owners. He’s seen the results it provides both for his business and as a user of the device. After tearing a muscle in his rotator cuff, Borkowicz endured two painful weeks during which he couldn’t even lie on his back. Once he was able to get in the SST28, his recovery accelerated dramatically – within a few days, he says he was good as new.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.