PC Tan CEO Susan Miller told more than 225 tanning salon owners and employees that she wanted a high-energy kick off to the 2017 indoor tanning season. And that’s what she gave them at the PC Tan Expo, Jan. 14 in Hasbrouck Heights, New Jersey, just outside of New York City.

Attendees got a step up on the competition with great deals on equipment on products, advice from industry leaders from all sides of the business, and renewed enthusiasm after sharing a “Taste of New York” with their tanning peers.

“This event was all we could ask for and more!” Miller says. “The vendors, sponsors and speakers were incredible, and we were thrilled that so many attendees got to experience an event that we worked so hard to make valuable and enjoyable for them. Thank you to everyone that helped make it such a wonderful time. We can’t wait to do it again!”

The highest revenue-generating tanning beds and the game-changing Cocoon Wellness Pro were on full display alongside the best the industry has to offer in sunless equipment and tanning products. Many took advantage of some of the best deals of the year, setting themselves up for a more prosperous 2017 with great value on leading equipment and products.

A high-energy main stage featured presentations from the industry’s leading salon owners, vendors and consultants. Keynote speaker Robbie Segler, whose Darque Tan chain headquartered in Houston has grown to more than 75 stores, captivated the audience with innovative sales script concepts. Featured speaker Joe Levy, from Smart Tan and the American Suntanning Association, showed the audience how the science still supports the Smart Tan model of sunburn prevention in the salon and outdoors.

PC Tan’s Paul Manke shared their perspective on the future of indoor tanning, based on the company’s more than 250 years of combined upper-management experience. Other speakers included representatives from New Sunshine, Devoted Creations, Sun Evolutions, Sunless, Inc., and several more leading salons.

Last but certainly not least, celebrity speaker JWOWW brought some star power to the mix, taking time to meet attendees and chat about her long-standing relationship with New Sunshine and much more!

The delicious “Taste of New York” gourmet luncheon, with a spectacular view of the New York City skyline, was the icing on the cake. Everyone left with a satisfied stomach and gift bags, but some were also lucky enough to walk away with great prizes like a 55” 4K TV!

PC Tan looks forward to helping salons maintain the momentum throughout 2017 and beyond. Call 800-FAST-TAN and let PC Tan help you grow your business.