More than four out of five indoor tanning businesses offer sunless tanning retail products, and more than one-third carry at least 6 different varieties, according to a SmartTan.com poll conducted this month.
Most salons, 47 percent, say they carry 1-5 sunless retail products. Fifteen percent offer 6-10 different sunless retail products, and 21 percent say they sell 11 or more different sunless retail options. Just 18 percent of salons say they do not carry any sunless retail products, according to the poll.
An article in the March issue of Smart Tan Magazine suggests packaging sunless service sessions with complimentary retail products to boost sales and get customers to try new types of products.
Click here to read the article in Smart Tan Magazine online.