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Poll: Salons Can Benefit from Sunless Upgrades

Wednesday, February 20th, 2013

More than half of salons have not upgraded their sunless equipment in at least three years, according to a SmartTan.com poll conducted this month.

While 41 percent of salons say they last upgraded their sunless equipment within the last two years, 52 percent say they haven’t upgraded in at least three years. Twenty-eight percent say they last upgraded 3-5 years ago and 24 percent say they last upgraded six or more years ago. The remaining 7 percent say they plan on upgrading within the next year.

An article in the February issue of Smart Tan Magazine discussed the recent advances in sunless technology and the importance of maintaining new equipment in order to compete in today’s sunless market. Given the rapid rate at which sunless equipment is evolving and improving, it’s vital that salons recognize the impact that staying up-to-date with new technology can have on their bottom line. Not only will newer equipment add appeal and drive more traffic, it can also increase efficiency and profit margin.

Click here to read the article in Smart Tan Magazine online.

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