The role of red light in tanning businesses is becoming increasingly prominent. Hybrid equipment that combines UV and red light LED technology is now front and center in more salons than ever. Non-UV red light devices also continue to be an important element of many salons’ spa service diversification and all-access EFT programs.

Today, we know that red light works and can continue to be a growing part of our business. But some of the devices commonly featured in tanning businesses have limitations. Though low-pressure devices that are still most common in tanning businesses have their place, they do not provide the output that new LED technology does, and the results are reflective of that fact. Facial devices with red light LEDs are fantastic but do not provide full-body exposure.

The SmartSun Therapy SST 28 is a full-body, high-output device that incorporates advanced LED red light technology with targeted near-infrared lights that provide a completely different set of benefits for customers. Designed specifically for tanning salons, the SST28 incorporates red light, near-infrared light, and blue light into a full-body unit that boasts 28,043 high-output LEDs, making it 20-30 times more powerful than a low-pressure red light bed and providing results that are unparalleled by any other device on the market. The unit is specifically designed NOT to look like a clamshell tanning bed, putting the light source closer to the user (LED output diminishes quickly with distance), and to make it obvious that this is something completely different than a sunbed.

This type of therapeutic technology is currently found in wellness groups, health spas, and professional sports team facilities, to name a few. There’s a reason for that. It works! The Smart Sun Therapy device has been in tanning salons for up to four years now, with professional salon owners profiting from the myriad benefits in a number of ways. Salons across the country are selling packages and increasing their membership EFTs. This new technology is bringing in new customers and providing new ways to generate revenue outside of conventional tanning services.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.