We Are Sunshine

Public Health Recommendations Contradict the Benefits of Sunshine

Tuesday, May 19th, 2020

From GrassrootsHealth

Current public health recommendations advise against sun exposure because it has been associated with an increased risk for skin cancer. While true for people with fair skin and a history of repeated sun burns, for the majority of the population, sensible sunshine exposure (in proper doses, without burning) has a positive impact on health and may protect against disease, helping people live longer.

Avoiding sun exposure increases mortality

A study of 29,518 Swedish women by Lindqvist et al. (2014) found that all-cause mortality was inversely related to sun exposure. The mortality rate for women who avoided sun exposure was two times higher that of those with the highest sun exposure, with an intermediate mortality rate in those with moderate sun exposure.

In a following analysis of the same group of women, Lindqvist et al. (2016) found that avoidance of sunshine resulted in a shorter life expectancy comparable to the shortened life expectancy of smokers. The lead author, Dr. Pelle Lindqvist, put it another way, “We found smokers in the highest sun exposure group were at a similar risk as non-smokers avoiding sun exposure, indicating avoidance of sun exposure to be a risk factor of the same magnitude as smoking.”

Click here to read the entire article from GrassrootsHealth news articles regularly report medical and scientific information to keep you abreast of current events related to UV light. This information is not intended to be used by any party to make unwarranted health claims to promote sunbed usage. Indoor tanning businesses are obligated to communicate a fair and balanced message to all clients about your products and services including the potential risks associated with indoor tanning. Contact your Smart Tan representative to find out more about what you can and can’t say in your tanning salon business.

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