By now your sales floor should be set to Halloween – it’s the second biggest retail holiday! Just in case there’s still room on your events and promotions calendar, here are 13 spooky ideas to help you get started:

_1. Halloween Party Open House. Hold the event in early October and provide demonstrations of how to make party invitations, decorations and more. Customers who wear a costume get a discount on purchases.__2. Bob for Discounts. Set up a traditional apple bobbing station, but attach different colored ribbons to apple stems. Each color represents a different discount (or lotion packet)……..READ MORE