By Ivy Potter, Image Sun Tanning

Clients expect retail products from a professional service provider. Imagine having your hair styled in a salon that didn’t sell shampoo or hairspray. Ever had a stylist send you to another stores beauty aisle with a list of ingredients to avoid? Apply the same logic to questions like “what soap can I use?” or “what lotion is safe?” Answer as a professional, and recommend the best for their spray tan!

Success with retail starts with you!

It is easy for technicians to neglect our skin prep or to skip our tan completely. Sunless experts should religiously rock a flawless tan! Include the products you recommend in your care instructions. Teach by example and use the products you sell. Clients will notice authenticity in your personal endorsement and see the results! Don’t forget to post a selfie to social media with what products you use or designate an employee as a sunless social media ambassador.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.