How much has your business changed in the past year? The last five years?

Chances are, you’ve upgraded equipment, added new wellness services, expanded your memberships, and refined many aspects of the client experience. You want your entire community to know, but there’s one group that deserves to hear it first: your former clients.

They’re not only highly likely to remain interested in what you offer, but they’re the easiest to reach because their info is still in your system. That’s the power of a reactivation campaign — reaching out to lapsed members and inactive customers with the simple message: We’ve evolved. Come see what’s new.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.