New forms of social media are emerging constantly, but the number of Facebook likes on your business page is still a common indicator of success on the medium. If you have felt a little lost or overwhelmed by the thought of improving your numbers, check out these five common reasons that people haven’t liked your Facebook page:

1. They don’t know about it. If you want people to like your page, they have to find it first. If the only way for them to find it is to manually search for it, you’re not going to get many hits. If you find ways to incorporate a link to your Facebook in everything you do, you could exponentially increase the amount of visitors you get. Put an icon on your website, on your business cards, and put a sign in your store. Include links in your email communications and don’t forget that you can verbally ask people to check out and like your page.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.