In less than two years since the introduction of the SmartSun Therapy brand, the innovatively designed SST28 system has successfully elevated red light therapy to unprecedented heights in the tanning industry.

In the process, Smart Tan CEO and founder of SmartSun Therapy Matt Russell has seen his original vision for the service come to fruition. Russell created SmartSun Therapy not only to provide tanning businesses more affordable access to the most profitable light therapy equipment ever seen in salons but also to help operators make it clear to customers that the service is utilizing a light spectrum that exists in natural sunlight to provide many benefits, just like our other equipment.

In this exclusive interview, Russell details his motivations for developing the brand and reveals how the SST28 device has become the most profitable non-tanning service many operators have ever invested in, while also helping redefine their business models and becoming the centerpiece of their service offerings and sales strategies.

Matt:

A few years back, I became obsessed with the science surrounding red light therapy. This resulted in my search for a product that could not only provide sunlight benefits for consumers but could also become a highly profitable means of diversity for the most professional sunlight providers in the world – tanning salon owners.

My search led me to a U.S. manufacturer with a very unusual product design that I found oddly interesting. I wasn’t completely sold on the design at first until I made a trip to the factory and discovered exactly why it was designed the way it was. As an avid red light therapy reader, everything I learned about this new device made total sense. Here’s what I learned and why today more than 100 SmartSun Therapy SST28 red light therapy units are making money in tanning businesses all over the U.S.:

Red light is fickle. It loses a lot of energy within just a few inches. I had read about this in multiple books and papers, but I didn’t realize the significance until I met with the SST28 designers. There are plenty of red-light therapy units on the market today from clamshell beds to stand-up units, but unless the lights are nearly touching your skin, you’ve lost most of the energy and benefits. So, unlike any other unit on the market, the design of our unit is such that you can literally pull down the top canopy right onto your body.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.