By Grant Miller, Salon Consultant

Last month, we explored the ValPak ad, now I will show some examples of do’s and don’ts in action.

If you’re relying on your ad rep to be a marketing wiz and write you an award-winning ad, I have some swampland in Florida to sell you. The ad template [after the link] is used frequently since many big media companies often lack real-world truly effective direct response techniques.

Using a ValPak type of media is the big net approach, so you need to use it appropriately. [Follow the link for] a great example of what not to do.

Click here to read the entire article in the May issue of Smart Tan Magazine.

Click here to read Part 1 in the April issue of Smart Tan Magazine.