According to a recent SmartTan.com poll, just under a quarter of indoor tanning businesses have utilized the services of a business consultant.

Twenty-three percent of salons said they had hired a business consultant and the remaining 77 percent said they had not.

Business consultants vary greatly in expertise and cost but can be a wise investment, especially for companies that don’t have full-time employees dedicated to tasks like marketing, technology, accounting, and so on. Other consultants help make your business operations more efficient in general or specialize in improving specific aspects of operation.

The February 2013 issue of Smart Tan Magazine featured an article about the importance of strong retail design and how retail design consultants can help you improve the customer experience and boost sales.

For those who are looking for marketing help, but don’t feel the need to hire a consultant on their own, Rich Kizer and Georganne Bender, “Two of Retailing’s Most Influential People,” will be holding a pre-conference Marketing Madness event at Smart Tan Downtown 2013. Click here for more information.