Only 30 percent of indoor tanning facilities report using Yellow Pages advertising to promote their businesses, according to a SmartTan.com poll conducted in February — a finding in lock-step with the movement to social media and on-line search vehicles for business development.

Seventy percent of those polled said they do not use Yellow Pages to advertise their businesses anymore.

“Smart Tan has been working with social media and electronic communication experts to help tanning businesses learn how to use on-line business promotion tools correctly,” Smart Tan Vice President Joseph Levy said. “The new advertising platforms are emerging and changing — we want to help our members understand these. Our recent webinar series included training on this, and it will be a point of emphasis at our upcoming Smart Tan Downtown convention in Downtown Nashville this fall.”