Self tanners are in demand, so much so that they have garnered permanent self space at most major retail and specialty beauty stores.That means salon clients are buying these products. As experts in sunless, they should by them from us.

Unlike tan extenders or gradual tanners that add a hint of color each day, self tanning products are applied at home and offer the same amount of color in one use as a typical spray tan. Don’t worry, clients won’t stop getting spray tans in the salon. It is a common misconception that selling self tanners will decrease sunless sales but the opposite is true. By highlighting targeted features and benefits, you can make self tanning products are a must have for anyone!

Regular spray tanners can freshen up color between appointments or replace color lost on fast-fading areas like legs or faces. While these client may be using a gradual tanning product, pairing that with a self tanner will keep them drenched in sunless perfection! Introduce seasonal tanners who disappear when the weather turns cold to self tanners before they stop coming in the salon. Target these same clients with an “end of season stock up” sale, giving them a reason to use a salon-quality product at home during those winter months.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.