An all-access membership — one monthly price that includes every service you offer — is often the single most compelling offer a salon can make. It provides a level of value that clients can immediately understand, while also creating predictable revenue and deeper engagement for the business. Rather than presenting a long menu of tiers and upgrade options, the all-access model gives people one clear pathway into the full experience of your salon. When executed well, it becomes both your best deal and your most effective marketing story.

Many salons struggle because they assume the features speak for themselves. They list everything included: unlimited tanning, spray tanning, red light therapy, salt, infrared, hydration, and so on. While that list is impressive, it doesn’t inspire a decision the way a simple concept does. The message that actually resonates is much clearer: one price for everything. Clients do not buy a list of inclusions; they buy the simplicity of not having to choose. In other words, the value is not just the number of services — it is the elimination of friction.

To communicate that value effectively, you need to highlight it directly across all touchpoints. All-access should appear first on your website, first on the price board, and first in the conversation at the counter. If this is the most advantageous deal a customer can get, present it as such. A straightforward line like “our best value: one monthly price for everything we do” sets an expectation and helps the client understand that this option is not merely a premium tier — it is the smartest choice, financially and experientially.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.