Many businesses are using social media as an inexpensive way to reach a large audience, but that does not mean that simply setting up a Facebook account or blogging will instantly increase sales. Basic marketing fundamentals are still the backbone of any campaign. Savannahnow.com has put together a piece reminding business owners about simple marketing rules that can be used to strengthen your marketing plan.

The article’s first tip: Be able to define your product. This means not only knowing about what your service is but also how that service can benefit the consumer. For example, are consumers buying a tan or improved self esteem?

Price is another issue that the article touches on. “Pricing is much more than trying to outdo the competition with the lowest price… Market your product so customers see the added value of what you have to offer and why your product is worth the price.”

One thing to remember, says the article, is that just because one business had success using a particular marketing method does not guarantee that same campaign will work for your business. Know your market and tailor your campaign to that market.

Read the full article at Savannahnow