As spring approaches and clients begin dreaming of sunny getaways, your salon has the perfect opportunity to highlight the benefits of a base tan. More than just a cosmetic enhancement, a base tan is a practical way for clients to prepare their skin for intense sun exposure during vacations. By promoting this message beyond your salon walls, you can attract new clients, build loyalty with existing ones, and position your business as a vital part of pre-vacation planning.

A base tan helps acclimate the skin to UV exposure, reducing the risk of severe sunburn while also giving clients a confidence-boosting glow. While it’s not a replacement for sunscreen, it provides an added layer of protection and readiness for destinations with stronger sunlight. Sharing these benefits through marketing and advertising creates a compelling reason for clients to visit your salon before heading off to their tropical or desert adventures.

To spread the word effectively, digital platforms are your best friend. Social media is a powerful tool for reaching vacation-minded clients. Posting before-and-after photos (with permission), vacation-themed visuals, and educational content about the benefits of a base tan can draw attention. Consider running targeted ads that connect with people searching for travel-related content, and partner with travel or lifestyle influencers to showcase how your salon helps them get vacation-ready.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.