As your tanning business reopens, or prepares to, the most important thing you can do is take additional measures to provide the cleanest and safest environment possible, and tell your clients about it in as many ways as you can to enhance their comfort and confidence in your business.

This information can and should be conveyed in a number of ways — including on posters and fliers as visibly as possible around the salon — but outside the salon, your efforts can be presented most powerfully in a visual format. Photos that depict the different elements of your protocol will be helpful and easy to produce. But, video will likely garner more attention and give customers the best idea of what to expect when they come back to the salon.

To help you show how committed Smart Tan certified salons are to client comfort and safety, we’ve produced this video that you can share with your customers. It will also be uploaded to the Smart Tan Facebook page, so you can share it to your page from there.

We will also have a document of enhanced protocol with Smart Tan branding for you to present to your customers that will be posted for you next week