The Australian newspaper “The Herald Sun” reported this week that doctors are blaming Australia’s famous “Slip, Slop and slap” sunscreen marketing message for causing vitamin D deficiency in the sunny nation.

The Australian newspaper “The Herald Sun” reported this week that doctors are blaming Australia’s famous “Slip, Slop and slap” sunscreen marketing message for causing vitamin D deficiency in the sunny nation.

“At least a third of Melbourne women may be deficient in vitamin D, with doctors blaming the popular “slip, slop, slap” message,” the Herald Sun reported. “An increase in the number of veiled women and the dark-skinned population, as well as indoor living and long working hours were also to blame.”

The report continued, “Vitamin D deficiency is becoming more widespread, and the number of children with the bone deformity rickets is increasing. It can cause bone and muscle pain, weak, fragile bones in older people, and can contribute to osteoporosis.”

To read the story click here.