The holidays are upon us, too quickly for some. Black Friday —  known to the tanning community as Bronze Friday — has come and gone, but shopping season is far from over.

Luckily for retailers, procrastination is a growing trend among gift seekers. With Hanukkah running though Dec. 5, Winter Solstice on Dec. 21, Christmas on Dec. 25 and Kwanzaa on Dec. 26, the entire month has the potential to boost sales if salons make the right moves. And once you factor in shoppers who by gifts after the holiday for belated get-togethers, it’s easy to see how even last-minute arrangements can help you sell strong into the New Year.

In case you weren’t quite prepared for this season’s shoppers in November, here are some small steps you can take in your business to help along your holiday sales.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.