It’s every tanning business owner’s favorite time of the year. Customers are flocking through your doors, purchasing memberships, sessions and products galore. It’s a nice reminder of the possibilities in this business. But, it’s also not an opportunity to sit back and revel in your busy-season success. It’s time make the most out of your prime time, and set your self up for continued success into the offseason.

One simple tactic that produces a number of outcomes that will benefit sales both now and later is product bundling. Packaging multiple products in a bundle most obviously impacts sales immediately, but perhaps more importantly, it’s an easy way to expose clients to a plethora or products and train them to tan the right way. When they use the best tanning lotions, skin care products and equipment, they’ll experience results that will keep them spending money with you.

“It’s our responsibly as tanning consultants and trainers to make sure we’re offering the best overall client experience,” says Devoted Creations Director of Sales Education Lisa Parsons. “That’s going to include the best packages, best products, best after-care. It’s our job to show them the best, and if they don’t take that route then that’s okay, but we need to give them the chance. With bundles it’s going to make it way easier for your employees to have the mindset to sell multiple products. It takes the guesswork out of it. They don’t have the chance to stop after selling tanning lotion.”

Click here to read the entire article in the latest issue of Smart Tan Magazine online.